Bela Co Family Near and Far, here is the story of Bela Co to date.
Bethany is the artist, designer and owner of this sweet little homegrown company called Bela Co. In addition to swinging a hammer, wielding a torch and running the shop; she’s a mommy to a pair of boisterous toddlers, wifey to her dreamboat of a man, wannabe botanist, amateur chef and wine connoisseur and what some might call, a Deadhead.
Born and raised in the Blue Ridge Mountains of Appalachia, her heart and her art is heavily inspired by a deep love for the outdoor culture she calls home. That love for mountain air expanded into all facets of nature. Earth tones, rock collections, oceans, lakes, waterfalls and rivers, the southwest, Europe, and all kinds of adventures and world travels twist up in her imagination and eventually spill out as the line of jewelry that you’ll find at Bela Co. Not only in style, but in usability as well. Bethany creates Jewelry You Can LIVE In.
The beginning was a humble one, Bethany’s first jewelry studio was tucked into the attic of her quaint East Nashville cottage where she began to teach herself the art of metal smithing. While she’d gone to college for art and design, after graduation she found herself grinding away in a corporate world where she didn’t quite fit. It was almost 10 years later that she finally took a leap of faith and gave her creativity a real chance.
Fast forward 8 years and Bela Co has a nationwide online store presence. The online space showcases the entire Bela Co collection and each piece of jewelry is made in the Bela Co studio. For her, this career path is a long envisioned sanctuary that has come to life.
Purchasing a piece of Bela Co jewelry is an investment in quality. If you know Bethany, at some point or another you've likely heard one of her quips like "quality over quantity" or "form must follow function". Bela Co stands firm on the idea that your jewelry should and will last. Each piece is created with care, precision and a perfectionist's eye. The materials and designs are tried and tested before they make their way to you. Bela Co jewelry is intended to be WORN, all the time, without chipping, fading or turning your skin an embarrassing color.
When you place an order with Bela Co you can be sure it is handled with care from start to finish. Bethany gets the order alert straight to her personal phone. From there, your jewelry will be made by hand from the finest materials and an extreme eye for error. It will be safely packaged and shipped to your door! Small business at it’s finest! Thank you for seeking unique and artful design. We hope that you love your jewelry enough to pass your experience with Bela Co along to your friends and family. Make sure to follow Bela Co on Instagram and Facebook @belajewelryco
Peace, Love + Happiness to you, friends!